We help you sell for 40–55% more than traditional brokers.
Most founders leave money on the table because nobody told them what buyers actually look for. We find it, fix it, and get you ready before you go to market.
Exit Score
Live Sample
Strong Asset
Strong growth trajectory with suppressed buyer confidence due to operational concentration risks.
Financial Quality
11 / 15
Revenue Quality
7 / 10
Marketing
10 / 15
Customer Economics
5 / 10
Product & Supply Risk
4 / 10
Sample business · DTC Skincare
See full breakdown →
60–90
day exits
0%
broker commission
500+
vetted buyers
$2.4B
deal flow tracked
Why ExitEcom
Most founders build their exit strategy by accident.
Most founders build their exit strategy by accident. They decide it's time to sell, call a broker, and find out for the first time everything a buyer sees that they never noticed themselves. By then, there's no time left to fix it, and the price reflects that.
We built Exit Ecom to change when that conversation happens.
Instead of showing up after you've already decided to sell, we work with you for weeks, sometime months, before that point. We tell you what a buyer would pay for your business today, and why. Then we help you close the gap between that number and what it could be, one issue at a time, so the version of your business that finally goes to market is the strongest one you've ever run.
When you're ready, we don't hand you off to someone else. We run the sale ourselves: buyer outreach, negotiations, due diligence, all the way to closing.
We use our own analysis tools to move fast and stay accurate - the same kind of forensic scrutiny a private equity firm would apply. But the judgment behind every number, and the person you're talking to on the phone, is always ours
We use our own analysis tools to move fast and stay accurate, the same forensic scrutiny a private equity firm would apply. But the judgment behind every number, and the person you’re talking to on the phone, is always ours.
Our services
Three stages, one team, from first number to signed deal.
Each stage stands on its own. Most founders start with the assessment and decide from there.
Founder dependency
HIGH
Product Concentration
HIGH
Paid-Acquisition Reliance
medium
Limited Operating History
HIGH
Operational Maturity
HIGH
Exit Assessment
We review your business the way a buy-side due diligence team would. Your margins, customer concentration, how dependent the business is on you, and everything else that moves the price. You get an accurate number, and a straight answer on what’s pulling it down.
STEP 1 OF 3
Product Concentration
72% of revenue comes from a single SKU.
HIGH
Founder Dependency
Founder personally manages ads, ops and supplier relationships.
HIGH
Marketing Channel Risk
85% of acquisition is paid Meta, with no organic moat.
medium
Limited Operating History
Under 3 years of trading history caps comparable multiples.
medium
Exit Readiness Programme
If there’s a gap between what your business is worth now and what it could be worth, we close it with you. Over a few weeks or months, depending on what’s needed to position you for an exit, we work on financials, operations, customer diversification — whatever’s costing you money — and re-score your business as it improves.
Step 2 of 3
New Premium Buyer Match!
A buyer is ready to discuss next steps.
See Offer Details
New Premium Buyer Match!
A buyer is ready to discuss next steps.
See Offer Details
New Premium Buyer Match!
A buyer is ready to discuss next steps.
See Offer Details
Sell-Side Representation
When you’re ready, we run the sale. We build the buyer-facing materials, bring in qualified buyers, and manage the process so you’re negotiating from strength, not hoping for the best offer that shows up.
Step 3 of 3
The gap
Here’s what usually goes wrong.
You’ve built a good business — good revenue, loyal customers, solid margins. But most founders find out too late that “good business” and “sellable business” aren’t the same thing.
Buyers don’t pay for how hard you worked. They pay for what they can verify and trust. And the same handful of things trip up almost every deal:
One ad account carrying the traffic
Multiple ad accounts on paper, but one bringing in 70%+ of your traffic. If it gets shut down, the business goes with it.
One product carrying the revenue
Plenty of products available, but only one doing the work, with nothing else proven to sell.
Financials nobody else can verify
Half in your head and half in a spreadsheet, so nobody outside you can confirm the real margin.
A business that needs you in it
If you stopped showing up, it would stall within a month. Buyers read that as risk, and price it.
No data room
When a buyer starts asking for proof, you’re scrambling to find it instead of handing it over.
How we fix it.
None of this means the business is bad. It means nobody’s walked you through what’s quietly cutting into your price. Most founders only find out when an offer lands low and by then there’s no time left to fix it.
We catch every one of these before a buyer does. Not with a generic checklist, but with someone on our team looking at your actual numbers and telling you straight what’s costing you money. Then we help you fix it, so by the time you’re in front of a buyer, there’s nothing left for them to use against your price.
Results
Founders who found the number before the buyer did.
I’d priced my own business in my head for years, and I was actually close. What I didn’t know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected.
Peter
Pet accessory business
I’ve had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.
Laura
Protein powder business
There was one issue with how concentrated our ad spend was that I genuinely didn’t think mattered. Turned out it was costing me six figures. We fixed it over about six weeks, and I had someone checking in the whole way — not just a report and radio silence.
Kareem
Golf training aid business
Find out what your business is worth. Talk to an advisor, free.
No cost. No commitment. NDA signed before anything is shared.
How we work
Sellers don't fail at selling. They fail at being sellable.
By the time most founders talk to a buyer, the damage is already done. Here's what's silently killing your valuation right now.
01
We Assess Your Business
Connect your Shopify data, ad accounts, and financials. Our team reviews them the way a buyer would.
02
We show you where you stand
You get a real valuation range and a straight answer on what’s holding it down, walked through with someone from our team — not just an email.
03
We help you close the gap
A prioritised plan for what to fix, what it’s worth, and how long it takes. When you’re ready, we run the sale.
FAQ
Common questions
The things founders ask before they talk to us. If yours isn’t here, ask us directly.
Do I have to be ready to sell right now?
Is this a broker, or software, or what?
How is this different from a marketplace valuation?
Is my data safe?
What if my number comes back lower than I expected?
What does it cost?
What if I'm ready to sell now?
Know your number before a buyer decides it for you.
Start with the free Exit Score. In a couple of minutes you’ll know your readiness out of 100, a rough valuation range, and exactly what to look at first.
Free. No commitment. NDA signed before anything is shared.
ExitEcom