Optimise your Ecommerce Business to Sell for 30% More.
Most founders leave money on the table because nobody told them what buyers actually look for. We find it, fix it, and get you ready before you go to market.
Deal closed
Asking Price
Before
$250,000
Asking Price
After
$370,000
Asking Price
$250,000
Asking Price
$370,000
Before After
Why ExitEcom
Your E-commerce Business Could be Sold for Much More than you think
Most founders build their exit strategy by accident. They decide it's time to sell, call a broker, and find out for the first time everything a buyer sees that they never noticed themselves. By then, there's no time left to fix it, and the price reflects that.
We built Exit Ecom to change when that conversation happens. We work with you months, sometimes years, before you're ready to sell, telling you honestly what a buyer would pay today, and why, then helping you close the gap between that number and what it could be.
When you're ready, we don't hand you off to someone else. We run the sale ourselves, buyer outreach, negotiations, due diligence, all the way to closing. We use our own analysis tools to move fast and stay accurate, but the judgment behind every number, and the person you're talking to, is always one of us.
Our services
Three simple stages to your exit.
Start with a free audit, then decide your next move. No obligations.
You're losing $150,000 - $200,000 in market value
Moderate Asset
Poor financial records and missed add-backs hide true earnings, hurting buyer confidence and lowering offers.
Revenue Quality
6 / 10
Marketing
8 / 15
Customer Economics
4 / 10
Product & Supply Risk
4 / 10
Exit Audit.
Free
We review your business the way a buy-side due diligence team would. Your margins, customer concentration, how dependent the business is on you, and everything else that moves the price. You get an accurate number, and a straight answer on what's pulling it down.
STEP 1 OF 3
Before
$325,000
After
$465,000
Exit Preparation.
If there's a gap between what your business is worth now and what it could be worth, we close it with you. Over a period of time depending on what’s needed to position you for an exit, we work on financials, operations, customer diversification, whatever's costing you money, and re-score your business as it improves.
Step 2 of 3
Exit Representation
When you're ready, we run the sale. We build the buyer-facing materials, bring in qualified buyers, and manage the process so you're negotiating from strength, not hoping for the best offer that shows up.
Step 3 of 3
The problem
Here's what usually goes wrong
Good revenue doesn't equal a sellable business. Buyers pay for verifiable trust, not hard work, and a few common blind spots derail most deals.
+48%
Average increase in valuation after our Readiness Program
Solution
How we fix it.
We catch every one of these before a buyer does. Not with a generic checklist, but with someone on our team looking at your actual numbers and telling you straight what's costing you money. Then we help you fix it, so by the time you're in front of a buyer, there's nothing left for them to use against your price.
Results
Founders who moved the number.
P
Peter
1 REVIEW • CA
Pet accessory business
I'd priced my own business in my head for years, and I was actually close. What I didn't know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected
Date of experience:
Useful
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L
Laura
2 REVIEW • US
Protein powder business
I've had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.
Date of experience:
Useful
Share
M
Marcus
3 REVIEW • UK
Home organization brand
I thought my customer acquisition strategy was rock-solid until they pointed out how reliant we were on a single organic channel. Fixing our retention metrics before going to market added nearly 30% to our final payout and saved the deal during diligence
Date of experience:
Useful
Share
PS
Peter Sam
2 REVIEW • UK
Pet accessory business
I'd priced my own business in my head for years, and I was actually close. What I didn't know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected.
Date of experience:
Useful
Share
L
Laura
2 REVIEW • US
Protein powder business
I've had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.
Date of experience:
Useful
Share
K
Kareem
1 REVIEW • UK
Golf Training aid business
There was one issue with how concentrated our ad spend was that I genuinely didn't think mattered. Turned out it was costing me six figures. We fixed it over about six weeks, and I had someone checking in the whole way, not just a report and radio silence.
Date of experience:
Useful
Share
Find out what your business is worth. Talk to an advisor, free.
No cost. No commitment. NDA signed before anything is shared.
How we work
Sellers don't fail at selling. They fail at being sellable.
By the time most founders talk to a buyer, the damage is already done. Here's what's silently killing your valuation right now.
01
Audit Your Business
Connect your Shopify data, ad accounts, and financials. Our team reviews them the way a buyer would.
02
We show you where you stand
You get a real valuation range and a straight answer on what’s holding it down, walked through with someone from our team — not just an email.
Exit Score
Before
Moderate Asset
Unnormalized books and missed add‑backs mask true earnings, suppressing buyer confidence and offers.
Financial Quality
8 / 15
Revenue Quality
6 / 10
Marketing
8 / 15
Customer Economics
4 / 10
Product & Supply Risk
4 / 10
Sample business · DTC Skincare
See full breakdown →
Founder Dependency
Shift key operations, ads, and supplier management to your team or SOPs.
HIGH
Product Concentration
Launch complementary SKUs to reduce reliance on your top seller.
HIGH
Marketing Channel Risk
Diversify traffic by combining email, SEO, and alternative ad networks.
HIGH
Customer Concentration
Broaden acquisition efforts to reach new customers beyond repeat ones.
HIGH
Valuation Re-Evaluation
Re-score metrics continually as fixes are completed to track asset value.
HIGH
03
We help you close the gap
A prioritised plan for what to fix, what it’s worth, and how long it takes. When you’re ready, we run the sale.
FAQ
Common questions
The things founders ask before they talk to us. If yours isn’t here, ask us directly.
Do I have to be ready to sell right now?
Is this a broker, or software, or what?
How is this different from a marketplace valuation?
Is my data safe?
What if my number comes back lower than I expected?
What does it cost?
What if I'm ready to sell now?
Know your number before a buyer decides it for you.
Start with the free Exit Score. In a couple of minutes you’ll know your readiness out of 100, a rough valuation range, and exactly what to look at first.
Free. No commitment. NDA signed before anything is shared.
