We optimize your business to sell for 40-55% more than traditional brokers.
Most founders leave money on the table because nobody told them what buyers actually look for. We find it, fix it, and get you ready before you go to market.
Exit Score
Live Sample
Strong Asset
Strong growth trajectory with suppressed buyer confidence due to operational concentration risks.
Financial Quality
11 / 15
Revenue Quality
7 / 10
Marketing
10 / 15
Customer Economics
5 / 10
Product & Supply Risk
4 / 10
Sample business · DTC Skincare
See full breakdown →
60–90
day exits
4.9%
broker commission
500+
vetted buyers
$2.4B
deal flow tracked
Why ExitEcom
Most founders build their exit strategy almost entirely by accident.
Most founders build their exit strategy by accident. They call a broker only when ready to sell, but then discover buyers’ preferences too late. Fixing the gaps is impossible, and the price reflects it.
Proactive Preparation
Instead of showing up after deciding to sell, we work with you weeks or months ahead of time to evaluate what your business is truly worth today and why.
Closing the Gap
We help you systematically fix issues one by one, ensuring the version of your business that goes to market is your strongest yet.
End-to-End Execution
When you're ready, we don't hand you off. We manage the entire sale ourselves from buyer outreach and negotiations to due diligence and closing.
Our services
Three simple stages to your exit.
Start with a free assessment, then decide your next move. No obligations.
Founder dependency
HIGH
Product Concentration
HIGH
Paid-Acquisition Reliance
medium
Limited Operating History
HIGH
Operational Maturity
HIGH
Exit Assessment
We audit your store like a buyer, mapping your margins, ad risks, and owner reliance. You get a real valuation and the exact reasons holding it down.
STEP 1 OF 3
Product Concentration
72% of revenue comes from a single SKU.
HIGH
Founder Dependency
Founder personally manages ads, ops and supplier relationships.
HIGH
Marketing Channel Risk
85% of acquisition is paid Meta, with no organic moat.
medium
Limited Operating History
Under 3 years of trading history caps comparable multiples.
medium
Exit Readiness Programme
We fix what’s costing you money before you list. Over a few weeks, we clean up numbers, balance traffic, and lift your final exit score.
Step 2 of 3
New Premium Buyer Match!
A buyer is ready to discuss next steps.
See Offer Details
New Premium Buyer Match!
A buyer is ready to discuss next steps.
See Offer Details
New Premium Buyer Match!
A buyer is ready to discuss next steps.
See Offer Details
Sell-Side Representation
When it’s time, we run the deal from end to end. We pitch vetted buyers, lead negotiations, and handle due diligence through to closing.
Step 3 of 3
The gap
Here’s what usually goes wrong.
Buyers don't pay for hard work, they pay for predictable risk. Here are the quiet deal-killers we catch and fix before you list
One ad account carrying the traffic
Multiple ad accounts on paper, but one bringing in 70%+ of your traffic. If it gets shut down, the business goes with it.
No data room
When a buyer starts asking for proof, you’re scrambling to find it instead of handing it over.
A business that needs you in it
If you stopped showing up, it would stall within a month. Buyers read that as risk, and price it.
Financials nobody else can verify
Half in your head and half in a spreadsheet, so nobody outside you can confirm the real margin.
One product carrying the revenue
Plenty of products available, but only one doing the work, with nothing else proven to sell.
How we fix it.
We find what's costing you money, fix it early, and protect your price before buyers ever see it.
Results
Founders who found the number before the buyer did.
I’d priced my own business in my head for years, and I was actually close. What I didn’t know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected.
Peter
Pet accessory business
I’ve had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.
Laura
Protein powder business
There was one issue with how concentrated our ad spend was that I genuinely didn’t think mattered. Turned out it was costing me six figures. We fixed it over about six weeks, and I had someone checking in the whole way — not just a report and radio silence.
Kareem
Golf training aid business
Find out what your business is worth. Talk to an advisor, free.
No cost. No commitment. NDA signed before anything is shared.
How we work
Sellers don't fail at selling. They fail at being sellable.
By the time most founders talk to a buyer, the damage is already done. Here's what's silently killing your valuation right now.
01
We Assess Your Business
Connect your Shopify data, ad accounts, and financials. Our team reviews them the way a buyer would.
02
We show you where you stand
You get a real valuation range and a straight answer on what’s holding it down, walked through with someone from our team — not just an email.
03
We help you close the gap
A prioritised plan for what to fix, what it’s worth, and how long it takes. When you’re ready, we run the sale.
FAQ
Common questions
The things founders ask before they talk to us. If yours isn’t here, ask us directly.
Do I have to be ready to sell right now?
Is this a broker, or software, or what?
How is this different from a marketplace valuation?
Is my data safe?
What if my number comes back lower than I expected?
What does it cost?
What if I'm ready to sell now?
Know your number before a buyer decides it for you.
Start with the free Exit Score. In a couple of minutes you’ll know your readiness out of 100, a rough valuation range, and exactly what to look at first.
Free. No commitment. NDA signed before anything is shared.
ExitEcom