Case studies

Proof our process closes the value gap.

We help e-commerce founders find the hidden issues quietly lowering their valuation, then fix them before they sell. Here are a few of our case studies:

Home goods

Northgate Home Goods

Closed a £53,200 value gap before going to market, and sold above the business’s starting valuation.

$53,200

Value gap identified

$107,000

Sold at

Exit Readiness Score

34

→

78

Estimated Exit Value

$79,800

→

$133,000

EBITDA Multiple

2.1x

→

3.5x

Pet supplies

Coastal Pet Supply Co.

Closed a £184,800 value gap and sold for £492,800, well above where the business started.

$184,800

Value gap identified

$492,800

Sold at

Exit Readiness Score

51

→

79

Estimated Exit Value

$382,800

→

$567,600

EBITDA Multiple

2.9x

→

4.3x

Coffee roasting

Meridian Coffee Roasters

Already a strong business. Closing the final gaps took it from Attractive to Premium, and it sold for $2,112,700.

$378,900

Value gap identified

$2,112,700

Sold at

Exit Readiness Score

77

→

90

Estimated Exit Value

$1,852,400

→

$2,231,300

EBITDA Multiple

4.4x

→

5.3x

Botanicals & wellness

Larkspur Botanicals

Already premium. A bit of polish took it from Exit-Ready to Optimized, and it sold for $5,000,000.

$387,200

Value gap identified

$5,000,000

Sold at

Exit Readiness Score

91

→

97

Estimated Exit Value

$4,936,800

→

$5,324,000

EBITDA Multiple

5.1x

→

5.5x

Home goods

Northgate Home Goods

Closed a £53,200 value gap before going to market, and sold above the business’s starting valuation.

$53,200

Value gap identified

$107,000

Sold at

Exit Readiness Score

34

→

78

Estimated Exit Value

$79,800

→

$133,000

EBITDA Multiple

2.1x

→

3.5x

Pet supplies

Coastal Pet Supply Co.

Closed a £184,800 value gap and sold for £492,800, well above where the business started.

$184,800

Value gap identified

$492,800

Sold at

Exit Readiness Score

51

→

79

Estimated Exit Value

$382,800

→

$567,600

EBITDA Multiple

2.9x

→

4.3x

Client testimonials

What founders say once the number moves.

  • P

    Peter

    1 REVIEW • CA

    Pet accessory business

    I'd priced my own business in my head for years, and I was actually close. What I didn't know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected

    Date of experience:

    Useful

    Share

  • L

    Laura

    2 REVIEW • US

    Protein powder business

    I've had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.

    Date of experience:

    Useful

    Share

  • K

    Kareem

    3 REVIEW • UK

    Kareem Golf Training aid business

    There was one issue with how concentrated our ad spend was that I genuinely didn't think mattered. Turned out it was costing me six figures. We fixed it over about six weeks, and I had someone checking in the whole way, not just a report and radio silence.

    Date of experience:

    Useful

    Share

  • M

    Marcus

    3 REVIEW • UK

    Ergonomic home office brand

    We were planning to list on a broker platform, but they showed us two inventory issues that would have knocked our valuation down significantly. Fixed both in under two months and sold for far more than our initial baseline estimate.

    Date of experience:

    Useful

    Share

  • E

    Elena

    2 REVIEW • UK

    Eco-friendly kitchenware line

    The transparency was what sold me. They didn't just give me a pie-in-the-sky valuation number they showed me exactly how buyers analyze risk in my niche and gave me a clear checklist to de-risk the business before going to market.

    Date of experience:

    Useful

    Share

  • D

    David

    2 REVIEW • UK

    Outdoor apparel store

    I thought our heavy reliance on Meta ads was fine since ROAS was okay, but they helped us diversify our channel acquisition, which immediately added a higher multiplier to our final sale price.

    Date of experience:

    Useful

    Share

  • P

    Priya

    2 REVIEW • UK

    Subscription skincare brand

    Working with them felt like having a co-founder whose only job was preparing us for a smooth exit. The process was straightforward, realistic, and completely stress-free.

    Date of experience:

    Useful

    Share

  • P

    Peter

    1 REVIEW • CA

    Pet accessory business

    I'd priced my own business in my head for years, and I was actually close. What I didn't know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected

    Date of experience:

    Useful

    Share

  • L

    Laura

    2 REVIEW • US

    Protein powder business

    I've had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.

    Date of experience:

    Useful

    Share

  • K

    Kareem

    3 REVIEW • UK

    Kareem Golf Training aid business

    There was one issue with how concentrated our ad spend was that I genuinely didn't think mattered. Turned out it was costing me six figures. We fixed it over about six weeks, and I had someone checking in the whole way, not just a report and radio silence.

    Date of experience:

    Useful

    Share

  • M

    Marcus

    3 REVIEW • UK

    Ergonomic home office brand

    We were planning to list on a broker platform, but they showed us two inventory issues that would have knocked our valuation down significantly. Fixed both in under two months and sold for far more than our initial baseline estimate.

    Date of experience:

    Useful

    Share

  • E

    Elena

    2 REVIEW • UK

    Eco-friendly kitchenware line

    The transparency was what sold me. They didn't just give me a pie-in-the-sky valuation number they showed me exactly how buyers analyze risk in my niche and gave me a clear checklist to de-risk the business before going to market.

    Date of experience:

    Useful

    Share

  • D

    David

    2 REVIEW • UK

    Outdoor apparel store

    I thought our heavy reliance on Meta ads was fine since ROAS was okay, but they helped us diversify our channel acquisition, which immediately added a higher multiplier to our final sale price.

    Date of experience:

    Useful

    Share

  • P

    Priya

    2 REVIEW • UK

    Subscription skincare brand

    Working with them felt like having a co-founder whose only job was preparing us for a smooth exit. The process was straightforward, realistic, and completely stress-free.

    Date of experience:

    Useful

    Share

Results

Find out what your business is worth for free.

Get your free Exit Audit to see how buyers would value your business, what could be holding back your sale, and where you can increase value before you exit.

Get your free Exit Audit to see how buyers would value your business, what could be holding back your sale, and where you can increase value before you exit.

No pressure. No obligation. Completely confidential.

No pressure. No obligation. Completely confidential.

Exit Ecom

Turn your ecommerce business into an asset buyers compete for.

Turn your ecommerce business into an asset buyers compete for.

Exit Ecom is an exit advisory built for e-commerce founders. We help you find out what your business is worth, close the gap between that number and what it could be, and run the sale itself when you're ready.

Exit Ecom is an exit advisory built for e-commerce founders. We help you find out what your business is worth, close the gap between that number and what it could be, and run the sale itself when you're ready.

© 2026 ExitEcom. A trading name of Ecom Grind LTD. All rights reserved.

© 2026 ExitEcom. All rights reserved.