Case studies
Proof our process closes the value gap.
We help e-commerce founders find the hidden issues quietly lowering their valuation, then fix them before they sell. Here are a few of our case studies:
Pet supplies
Coastal Pet Supply Co.
Closed a £184,800 value gap and sold for £492,800, well above where the business started.
$184,800
Value gap identified
$492,800
Sold at
Exit Readiness Score
51
→
79
Estimated Exit Value
$382,800
→
$567,600
EBITDA Multiple
2.9x
→
4.3x
Pet supplies
Coastal Pet Supply Co.
Closed a £184,800 value gap and sold for £492,800, well above where the business started.
$184,800
Value gap identified
$492,800
Sold at
Exit Readiness Score
51
→
79
Estimated Exit Value
$382,800
→
$567,600
EBITDA Multiple
2.9x
→
4.3x
Home goods
Northgate Home Goods
Closed a £53,200 value gap before going to market, and sold above the business’s starting valuation.
$53,200
Value gap identified
$107,000
Sold at
Exit Readiness Score
34
→
78
Estimated Exit Value
$79,800
→
$133,000
EBITDA Multiple
2.1x
→
3.5x
Home goods
Northgate Home Goods
Closed a £53,200 value gap before going to market, and sold above the business’s starting valuation.
$53,200
Value gap identified
$107,000
Sold at
Exit Readiness Score
34
→
78
Estimated Exit Value
$79,800
→
$133,000
EBITDA Multiple
2.1x
→
3.5x
Coffee roasting
Meridian Coffee Roasters
Already a strong business. Closing the final gaps took it from Attractive to Premium, and it sold for $2,112,700.
$378,900
Value gap identified
$2,112,700
Sold at
Exit Readiness Score
77
→
90
Estimated Exit Value
$1,852,400
→
$2,231,300
EBITDA Multiple
4.4x
→
5.3x
Coffee roasting
Meridian Coffee Roasters
Already a strong business. Closing the final gaps took it from Attractive to Premium, and it sold for $2,112,700.
$378,900
Value gap identified
$2,112,700
Sold at
Exit Readiness Score
77
→
90
Estimated Exit Value
$1,852,400
→
$2,231,300
EBITDA Multiple
4.4x
→
5.3x
Botanicals & wellness
Larkspur Botanicals
Already premium. A bit of polish took it from Exit-Ready to Optimized, and it sold for $5,000,000.
$387,200
Value gap identified
$5,000,000
Sold at
Exit Readiness Score
91
→
97
Estimated Exit Value
$4,936,800
→
$5,324,000
EBITDA Multiple
5.1x
→
5.5x
Botanicals & wellness
Larkspur Botanicals
Already premium. A bit of polish took it from Exit-Ready to Optimized, and it sold for $5,000,000.
$387,200
Value gap identified
$5,000,000
Sold at
Exit Readiness Score
91
→
97
Estimated Exit Value
$4,936,800
→
$5,324,000
EBITDA Multiple
5.1x
→
5.5x
Tea & beverage
Brightleaf Tea Co.
A loyal following wasn’t the problem. The business behind it was. Closed a $111,800 gap and sold for $310,000.
$111,800
Value gap identified
$310,000
Sold at
Exit Readiness Score
45
→
70
Estimated Exit Value
$206,400
→
$318,200
EBITDA Multiple
2.4x
→
3.7x
Tea & beverage
Brightleaf Tea Co.
A loyal following wasn’t the problem. The business behind it was. Closed a $111,800 gap and sold for $310,000.
$111,800
Value gap identified
$310,000
Sold at
Exit Readiness Score
45
→
70
Estimated Exit Value
$206,400
→
$318,200
EBITDA Multiple
2.4x
→
3.7x
Outdoor gear
Ferngrove Outdoor Gear
Already solid. Closing four specific risks took it to Premium, and it sold for $1,330,000.
$294,000
Value gap identified
$1,330,000
Sold at
Exit Readiness Score
68
→
88
Estimated Exit Value
$1,205,400
→
$1,499,400
EBITDA Multiple
4.1x
→
5.1x
Outdoor gear
Ferngrove Outdoor Gear
Already solid. Closing four specific risks took it to Premium, and it sold for $1,330,000.
$294,000
Value gap identified
$1,330,000
Sold at
Exit Readiness Score
68
→
88
Estimated Exit Value
$1,205,400
→
$1,499,400
EBITDA Multiple
4.1x
→
5.1x
Client testimonials
What founders say once the number moves.
P
Peter
1 REVIEW • CA
Pet accessory business
I'd priced my own business in my head for years, and I was actually close. What I didn't know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected
Date of experience:
Useful
Share
L
Laura
2 REVIEW • US
Protein powder business
I've had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.
Date of experience:
Useful
Share
M
Marcus
3 REVIEW • UK
Home organization brand
I thought my customer acquisition strategy was rock-solid until they pointed out how reliant we were on a single organic channel. Fixing our retention metrics before going to market added nearly 30% to our final payout and saved the deal during diligence
Date of experience:
Useful
Share
P
Peter
1 REVIEW • CA
Pet accessory business
I'd priced my own business in my head for years, and I was actually close. What I didn't know was that three specific things were quietly capping it. Once we fixed those, the number moved a lot more than I expected
Date of experience:
Useful
Share
L
Laura
2 REVIEW • US
Protein powder business
I've had valuations before that felt like someone was just trying to get me to sign something. This was the first time someone actually showed me the working behind the number, so I could see it for myself.
Date of experience:
Useful
Share
M
Marcus
3 REVIEW • UK
Home organization brand
I thought my customer acquisition strategy was rock-solid until they pointed out how reliant we were on a single organic channel. Fixing our retention metrics before going to market added nearly 30% to our final payout and saved the deal during diligence
Date of experience:
Useful
Share
Results
Find out what your business is worth for free.
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Get your free Exit Audit to see how buyers would value your business, what could be holding back your sale, and where you can increase value before you exit.
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No pressure. No obligation. Completely confidential.
Turn your ecommerce business into an asset buyers compete for.
Turn your ecommerce business into an asset buyers compete for.
Exit Ecom is an exit advisory built for e-commerce founders. We help you find out what your business is worth, close the gap between that number and what it could be, and run the sale itself when you're ready.
Exit Ecom is an exit advisory built for e-commerce founders. We help you find out what your business is worth, close the gap between that number and what it could be, and run the sale itself when you're ready.
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© 2026 ExitEcom. All rights reserved.