Case studies
Proof our process closes the value gap.
We help e-commerce founders find the hidden issues quietly lowering their valuation, then fix them before they sell. Here are a few of our case studies:

Home goods
Northgate Home Goods
Closed a £53,200 value gap before going to market, and sold above the business’s starting valuation.
$53,200
Value gap identified
$107,000
Sold at
Exit Readiness Score
34
→
78
Estimated Exit Value
$79,800
→
$133,000
EBITDA Multiple
2.1x
→
3.5x

Pet supplies
Coastal Pet Supply Co.
Closed a £184,800 value gap and sold for £492,800, well above where the business started.
$184,800
Value gap identified
$492,800
Sold at
Exit Readiness Score
51
→
79
Estimated Exit Value
$382,800
→
$567,600
EBITDA Multiple
2.9x
→
4.3x

Coffee roasting
Meridian Coffee Roasters
Already a strong business. Closing the final gaps took it from Attractive to Premium, and it sold for $2,112,700.
$378,900
Value gap identified
$2,112,700
Sold at
Exit Readiness Score
77
→
90
Estimated Exit Value
$1,852,400
→
$2,231,300
EBITDA Multiple
4.4x
→
5.3x

Botanicals & wellness
Larkspur Botanicals
Already premium. A bit of polish took it from Exit-Ready to Optimized, and it sold for $5,000,000.
$387,200
Value gap identified
$5,000,000
Sold at
Exit Readiness Score
91
→
97
Estimated Exit Value
$4,936,800
→
$5,324,000
EBITDA Multiple
5.1x
→
5.5x

Home goods
Northgate Home Goods
Closed a £53,200 value gap before going to market, and sold above the business’s starting valuation.
$53,200
Value gap identified
$107,000
Sold at
Exit Readiness Score
34
→
78
Estimated Exit Value
$79,800
→
$133,000
EBITDA Multiple
2.1x
→
3.5x

Pet supplies
Coastal Pet Supply Co.
Closed a £184,800 value gap and sold for £492,800, well above where the business started.
$184,800
Value gap identified
$492,800
Sold at
Exit Readiness Score
51
→
79
Estimated Exit Value
$382,800
→
$567,600
EBITDA Multiple
2.9x
→
4.3x