From Evaluation and Optimisation to a Signed Deal.
Most founders only find out what's wrong with their business once a buyer is already looking at it. Our process is built to catch it long before that, and to walk with you through every stage until the sale is done.
THE PROCESS
By the time most founders talk to a buyer, the damage is already done. Here's what's silently killing your valuation right now.
Exit Score
Before
Moderate Asset
Unnormalized books and missed add‑backs mask true earnings, suppressing buyer confidence and offers.
Financial Quality
8 / 15
Revenue Quality
6 / 10
Marketing
8 / 15
Customer Economics
4 / 10
Product & Supply Risk
4 / 10
Sample business · DTC Skincare
See full breakdown →
01
Get Your Exit Score
We start with a free, instant check. Answer a few questions about your business and get a score out of 100, plus a rough sense of where your valuation stands today, based on the same things a buyer would look at first: financials, growth, customer concentration, and how dependent the business is on you.
You get a starting point, in a couple of minutes, before you've spent anything or talked to anyone.
02
Exit readiness consultation call
A short call with one of our advisors. We talk through your timeline, what's driving the decision to exit, your desired exit value, and roughly where your business stands. This is also where we're straight with you about whether you're ready to go to market now, or whether there's preparation work worth doing first.
03
Exit Audit.
This is where we go deep. Our team reviews your business the way a buyer's due diligence team would, margins, customer concentration, founder dependency, and everything else that actually moves your price. Every result is checked by someone on our team before it reaches you, then walked through with you live, so you understand exactly where the number comes from.
You get a defensible valuation and a clear list of what's holding it down, not a guess.
03
Exit Preparation.
If your assessment turns up a real gap between what your business is worth now and what it could be worth, this is how we close it. Over a few weeks or months, we work alongside you on the specific things pulling your valuation down: financial reporting,business cash flow analysis and optimization, customer concentration, and how reliant the business is on you personally. We re-score the business as it improves, so you can watch the number move.
At this stage, you have the strongest version of your business, ready for a buyer to see.
Before
Moderate Asset
Messy financials hide true earnings and drive down buyer offers.
$325,000
Financial Quality
6 / 15
Revenue Quality
4 / 10
Marketing
7 / 15
Product & Supply Risk
3 / 10
After
Strong Asset
Clear earnings build buyer confidence, driving higher offers and valuation.
$465,000
Financial Quality
8 / 15
Revenue Quality
6 / 10
Marketing
8 / 15
Product & Supply Risk
6 / 10
03
Go-To-Market
When you're ready to sell, we build what a serious buyer needs to see, which are a teaser, a full information memorandum, and an updated valuation. Then we go after qualified buyers through our own network, filtered to match your business, and run a competitive process so more than one buyer is at the table - Multiple offers to choose from, instead of one offer you feel pressured to take.
03
Completion
We coordinate the final steps: fund transfer, handover of the business, and support through any transition period or earn-out. You're not left to figure out the closing process on your own - A completed sale, and support until the money's actually in your account.
WHY IT'S STRUCTURED THIS WAY
You don't have to go through every step. Some founders come to us already market-ready and move straight into Go-To-Market. Others start with a free Exit Score before they're ready to sell. The process is built so you can enter at whichever stage actually fits where your business is right now, and by the time you're ready to sell, we already know your business well enough to represent it properly
FAQ
Common questions
The things founders ask before they talk to us. If yours isn’t here, ask us directly.
Do I have to be ready to sell right now?
Is this a broker, or software, or what?
How is this different from a marketplace valuation?
Is my data safe?
What if my number comes back lower than I expected?
What does it cost?
What if I'm ready to sell now?
